A New Approach for Performance Evaluation of Supply Chain Management

The management of internal and external processes or functions to satisfy a customer’s order from raw materials through conversion and manufacture through shipment is attributed to supply chain management. Recent studies indicate that supply chain performance affects over 85% of a manufacturer’s costs and a large percent of its revenues. Monitoring this performance through measurements is practical helping to identify optimization opportunities. Performance measures can be used to monitor the progress of supply chain initiatives. In other words, a performance measure is a value or characteristic to measure output or outcome. In this study, using improved Willis method based on Gunasekaran Model has been presented as a practical method that calculates degree of supply chain management performance. The measurement framework in this study offers guidelines for measuring the supply chain performance in manufacturing units. The case study of this research is relevant to performance measurement of supply chain management in MAHER ANDISH unit considered as one of the largest motor vehicle manufacturers in Iran. Based on Gunasekaran Model, supply chain management levels were divided into 3 levels and 15 criteria. Findings indicate the degree of supply chain management Performance in this industry unit equal to